FIND A WEB AGENCY
There are plenty of graphical web builder options available that offer drag-and-drop web designing, with prebuilt themes and plugins that add specific functionality. These include platforms like Weebly, Wix and WordPress. These are great resources if all you need is a personal blog, a hobby scrapbook or a generic shop window website. If you are managing a company or non-profit, then your website demands will be far too extensive for these platforms. As an aside, you will also need to judge whether constructing even a simple website is the best use of your time.
If your website needs to effectively convert viewers into costumers or contain some specific functionality to fulfill a business need, you will need to work with a professional web agency. If you want to grow your customer base you will need to consult with an SEO marketing company. Also, it is important to find a web agency that gels well with your company. A local freelancer might be perfect for a small business or non-profit but not for developing an enterprise website or developing a strong online message backed by consistent SEO content. We have put together some considerations when choosing your perfect web development partner.
Hire a Website Agency Whose Skills and Experience Compliment Your Project Requirements
As with all successful business projects it is fundamental to set measurable goals. You need to know what a successful implementation will look like while developing and when completed. You need to know what you want! Vagaries such as, “I want a modern flashy-looking website” or “I need a website that ranks great on Google and Bing” will help with direction but doesn’t structure your requirements for a professional web agency.
Let’s start by making a list of vague requirements then we can add specific functionality.
I want a modern flashy-looking website.
- It has to be responsive, so it works and looks great on cellphones, tablets and computer screens.
- It has to be easy to navigate.
- It needs to intelligently interact with the users.
I need a website that ranks great on Google and Bing.
- Our website needs a blog and video news feed. This will dramatically aid our SEO.
- It needs an automated xml sitemap to help search engine browsers.
We have only scratched the surface of what a project plan would look like. The more you can do to find project clarity the better. It is easier for you to find a developer / web agency that can build your required functionality it you know what functionality your project requires. If you are unsure then a good web agency should work on this before providing you with a quote.
A final note is the size of agency you want to work with. If you are a multinational company looking to implement a multilingual marketing and sales website you probable will need a larger agency than a small law firm looking to attract new, local clients. Nowadays a lot more can be completed by smaller agencies, which can reduce your project cost. If working directly with face to face meeting is important to you then a local company is the way to go.
Is the Web Agency Fluent with the Technology Needed to Build My Website.
The best website agencies understand most web technologies and platforms but choose to specialize in a core few. It is better to work with the right expert than a generalist. Also there are agencies that design well yet cannot code. If you have a unique requirement you will need an agency that can build it for you. That is a developer.
Choosing a web agency by their techonogy creadencial is difficult. Personally I wouldn’t use WordPress for anything but a small display site, but others are happy working with it to produce large sites. It is better to see the types of sites and applications they have already built. You are looking for their track-record to demostarte that they can build site similar to your requirements.
Your Site Might Be Responsive, But Is Your Web Agency?
There is no one type of web agency that is responsive or unresponsive. We have always found it strange that there are a number of large web agencies in Maryland that have poor reputations when it comes to servicing clients. One of the main benefits of Rank Maryland is that we have weeded out the bad apples.